This project required navigating a complex approval process for an 8’ x 248’, 8' x 20' and 8' x 20' barricade sign, email blast, Foleon landing page, and brochure refresh involving 11 stakeholders, including JP Morgan, McCarthy Cook, and four Newmark agents. Successfully secured approval for the barricade signage, the China Basin brochure, the Foleon landing page, and the email blasts. I managed the design and messaging approvals across all parties. To differentiate our marketing, I innovated by creating an interactive brochure and a video using AI renderings for email blasts. I was successful in getting the full approval for the barricade sign. The marketing materials received rave reviews, including feedback from the agents:

"I just have to tell you one more time how impressed our team is with what you did with those renderings. WOW!" – Cassidy Zerrer. Feedback on the Interactive Brochure: Erika, This is amazing!. Thank you! - Richard B. Hayes, III.